MORAKNIV X FJALLRAVEN // RETAIL POP. DIRECTION. DESIGN. PRODUCTION.

When Morakniv partnered with a fellow Finnish brand – Fjall Raven – they needed signage for their display cases to bring awareness to Morakniv and its products. By sourcing the wood, cutting the blocks to size, and burning the graphics into the wood using laser etching, I was able to bring a rustic DIY aesthetic to the display case, and seamlessly tie into the design language built around it in the Fjall Raven flagship stores across the US.