STEP OUTSIDE CAMPAIGN // ART DIRECTION & PRODUCTION

Dometic asked me to join their team as Art Director on their "Step Outside" Campaign for Dometic Outdoor in the winter of 2023. We created this entire series, produced over one week in the Phoenix / Sedona, Arizona, area. Working alongside Dometic's Brand, Social Media, and E-Commerce Managers, I was responsible for directing and managing a team of creatives in capturing the story, centered around powerful female influencers in the outdoor space, featured products, and their technical features & benefits.

Our first feature captured in this series was with Chef Sarah Glover, a fantastic human, author, and celebrity chef. Through her work with "The Wild Kitchen," she brings a unique perspective to the storytelling. Her need for access to fresh ingredients and cooking equipment while creating recipes outdoors — often in rugged and remote settings — paired well with the product line Dometic wanted to promote.

The Second Feature focuses on Sarah Sturm, a professional bike athlete who competes in races worldwide. Her lifestyle allows her to live and travel in her converted bus, which Is outfitted with Dometic Mobile Power Solutions, Climate Control, and Mobile Cooling. Along with her partner & fellow pro bike athlete Dylan Stucki and their dog Norman, they enjoy the comforts of home on the road thanks to Dometic.

The final segment in this series features Nina Williams(@sheneenagins), a professional rock climber who experiences a Southwest road trip adventure, where the focus turns toward learning, growing, and having plenty of fun with friends. We shot content with Nina on the road, in the gym, and at the crag.

I was involved in the planning, production, and post-production for this content series.

ART DIRECTOR // PRODUCER: DAN MOHR

LEAD VIDEOGRAPHER: DAN NORKUNAS

ASSISTANT VIDEOGRAPHER // DRONE PILOT: SEAN LOGAN

PHOTOGRAPHY: COLTON JACOBS // DAN MOHR

CAST: Nina Williams ( @sheneenagins ), Sarah Glover ( @missarahglover ), Sarah Sturm ( @sarah_sturmy )