2018 LINE BLEND // DIRECTION. DESIGN. PRODUCTION.

The 2018 Line Blend is an award-winning bestseller for 10+ years. This ski is sold at an affordable price point and had to be revamped with a graphics package that was subtle and easy to sell. I drew my inspiration from Vintage Cassette Tapes. I used two colors for this print and kept it simple. Black and Grey. The best part about creating this graphic was that almost everyone in the Line Skis offices contributed. Using a sharpie marker, I asked employees to scribble out names for mixtapes they would make. The result is hilarious, keeping with the vibe that Line Skis has used to propel itself into a leading position within the Ski Industry.

This ski was designed in collaboration with K2 Sports sales, marketing, and design teams.